Running a small retail product or retail service business can be hard work, right? We feel your pain and loudly applaud your efforts, especially given the pandemic. But one thing that should never be hard is serving your customers, taking their payments and making them happy.
Right now, how you do all of that is changing, as the demands, habits and attitudes of consumers shift massively because of COVID-19. The pandemic has transformed the way people want to buy and shop, moving from in-person visits where they take time to browse and choose from rails, racks and shelves to making advance orders that can quickly be picked up through click and collect. And, as we’ve all experienced professionally and personally, so many of us are now buying far more online for delivery straight to our homes.
It’s clear that moving forward, the thriving retail businesses of the future will be those who are able to simplify their processes and their accessibility, not just for their customers but for their employees too. Retail is working now to a fast-changing set of new rules and boundaries and the only way to keep up with this is to let technology ease that strain.
That may sound daunting, especially if you’re a small retail business relying on manual processes that have served you well for years, maybe even decades. However, it doesn’t have to be as frightening as it sounds.