• ExtendaGO, part of Global retail software company Extenda Retail, signs partnership with Binea
  • Binea is located in Sweden and has a strong presence across Scandinavia, enabling ExtendaGO to consolidate presence across the region
  • ExtendaGO’s solutions are developed for small and medium-sized businesses, tailored to help retailers and hospitality businesses in Cloud omnichannel transformation

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extendago-press-release-binea-copy (1)

Stockholm, Sweden, Monday 13th September 2021: ExtendaGO, a business unit which is part of the global retail software company Extenda Retail, will provide its cloud-based software POS and Retail Cloud solutions to the e-Commerce system provider and ancillary services Binea, making easier for companies to conduct profitable e-commerce.

By launching the partnership with Binea, ExtendaGO is consolidating presence in Scandinavia, and Binea can now extend their range of products and solutions, enhancing their go-to-market offer for Swedish retailers. Binea’s flexible e-commerce platform offers complete omnichannel retail, and with the ExtendaGO partnership, Binea can offer their customers’ a complete solution from POS and checkouts to e-commerce.

The solutions that ExtendaGO offers are powerful, user-friendly and cloud-based, responding to the ever-changing demands from both retailers and consumers. With decades of expertise, the ExtendaGO solutions are highly competitive, adding value to any business.
ExtendaGO’s retail solutions can either be used directly by a retailer. Alternatively, they can be added to a reseller’s go-to-market portfolio such as Binea, if the reseller joins the partner programme developed for the purpose – the Ignite Partner Programme.

To further support resellers and retailers, ExtendaGO provides ongoing support and assistance, and the company’s cloud-based solutions are a unique and value-adding asset to both retailers and resellers.

Peter Lang, General Manager of Binea says: “In many of the Binea projects with our customers, a strong and flexible solution for the POS management is one of the key areas where we need to provide the best solutions possible. After evaluating among many different options, we have chosen ExtendaGO as our partner, not only because of the powerful POS solution but also because of the close collaboration we have been able to establish with ExtendaGO, which has proven to be a value proposition to our projects.”

Henning Lieng, Director at ExtendaGO, says: “The partnership with Binea represents consolidation not only in the Scandinavia region, but across Europe. The Ignite Programme allows resellers to exponentially boost their portfolios with a fast, reliable and cloud-based offer.”

For further information please contact:

Carolin Jaques
Marketing Director
Extenda Retail
Tel. +46 707 615 199
Email: carolin.jaques@extendaretail.com

Pål Bakken
Channel Manager Scandinavia
Tel: +46 768 954 270
Email: pal.bakken@extendaretail.com
LinkedIn: www.linkedin.com/in/p%C3%A5l-bakken-05b292


About Binea

Our business concept is to provide e-commerce systems and ancillary services that make it easier for companies to conduct profitable e-commerce. We are developing our own e-commerce platform that meets both target groups B2C and B2B. We deliver it as a complete solution to stores and companies with design, installation, consulting, integration and operation.We take your e-commerce to the next step, an IT project from start to finish.

Learn more at www.binea.se

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