KungSängen Drives Exclusive Customer Experiences with Unified Platform

Intro

Sweden's leading independent bed retailer, KungSängen, with approximately 50 stores and a thriving webshop, sought a modern point-of-sale solution to elevate their customer journey. In spring 2023, they partnered with ExtendaGO to implement their advanced POS and cloud back-office system.

Key Results

• Enhanced efficiency and productivity across all customer interaction points.
• Seamless online to in-store shopping experience with shared baskets.
• Improved order accuracy and quality.
• Simplified new store setup, reducing time from hours to minutes.
• Future-proof technology with a 100% open API for flexible integrations.

The Background

As a market leader in the home furnishings sector, KungSängen recognized the need for a unified system to streamline operations and meet evolving customer expectations. Their existing infrastructure required a more agile and integrated solution to connect their online and physical channels effectively. Ola Benemark, Head of eCommerce & Omni-channel at KungSängen, explained,

"We were looking for a POS system that could handle our complex product models and customer journeys without becoming overly complicated. Integration capabilities and a modern architecture were key."

The Challenge

In today's dynamic retail landscape, providing a consistent and convenient shopping experience across all touchpoints is crucial. KungSängen aimed to eliminate silos between their online and physical stores, enabling customers to seamlessly transition between channels. They also needed a system that could efficiently manage product configurations, offers, and provide accurate delivery information.

"It's vital for us to offer a smooth and efficient transaction process that prioritizes customer satisfaction," stated Ola Benemark.

The Solution

KungSängen selected ExtendaGO for its advanced POS system and its unique integration capabilities. ExtendaGO's open API architecture allows for seamless connection with their existing e-commerce platform and marketing automation tools, enabling features like shared baskets between online and physical stores.

Key functionalities of the ExtendaGO solution include:

• Shared Basket Functionality: Allowing customers to start a purchase online and complete it in-store.
• Integrated Marketing Automation: Enabling personalized offers and campaigns based on customer behavior.
• Bed and Offer Configuration: Simplifying the complex process of customizing beds and applying promotions at the POS.
• Real-time Delivery Information: Displaying accurate manufacturing lead times from the ERP system directly at the POS.
• Flexible Payment Options: Supporting various payment methods, including integration with Ressurs Bank.
• Mobile POS: Empowering staff to assist customers and process transactions anywhere in the store.

Why ExtendaGO?

• 100% Open API and Unique Integration Possibilities: ExtendaGO's API-first approach allows for seamless and flexible integration with KungSängen's existing systems.
• Multiple Payment Options: Integrating various payment methods, including payment terminals and online credit services, was crucial for providing customer convenience.
• Pure SaaS Capacity: The Software-as-a-Service model offers scalability, reliability, and reduced IT overhead.
• Mobile POS: Mobile POS devices enhances customer service by allowing them to assist and transact with customers anywhere on the store floor.