Prison Island
Boosting Bookings and Efficiency with a Truly Unified System
Unifying Operations for Enhanced Guest Experiences in Norway's Entertainment Sector
The customer
Fangarna på Fortet, a prominent franchise of the internationally recognized Prison Island concept, operates four facilities across Norway. Two of these also feature Megazone lasertag. With an additional mini-golf facility opening soon in Bergen, they sought to revolutionize their booking processes and enhance the overall guest experience.
Industry
Solution
Intro
Facing significant challenges with manual booking processes and operational inefficiencies, Prison Island and Megazone Norway needed a robust solution to manage their growing customer base. By implementing ExtendaGO entertainment POS for streamlined checkout and integrating it seamlessly with Funbutler booking system, they've transformed their operations, delivering exceptional guest experiences and achieving remarkable business growth.
Key Results
- 50% increase in package bookings
- 60-70% of bookings now made online
- 30% increase in food and add-on sales
- 60-70% reduction in booking-related emails and phone calls
- Equivalent of one staff member per day saved in administrative time
- 30% time savings for accounting and management on reporting
- 100% accuracy in prepaid bookings and payments
The Background
Before implementing their new solutions, Prison Island and Megazone, operating popular entertainment venues across four locations, relied on outdated and inefficient systems for their core operations. Their booking and logistics were initially managed through manual Excel spreadsheets, which quickly became unsustainable.
“Bookings were initially managed using inefficient Excel sheets, followed by a costly, non-online, and non-user-friendly in-house system.”
The Challenge
The previous systems severely limited their capacity, restricting Megazone/Lasertag to only two simultaneous bookings. The entire booking process was a significant bottleneck, relying heavily on time-consuming and error-prone customer calls and emails, leading to a heavy administrative burden on staff.
Prison Island and Megazone desperately needed a modern, comprehensive system to keep pace with demand, enhance the guest experience, and improve overall profitability.
The Solution
Funbutler initially provided essential flexibility for managing bookings and packages, while ExtendaGO POS truly unified Prison Island and Megazone's operations. This strategic integration of Funbutler's robust booking capabilities into ExtendaGO's comprehensive system provided the backbone for all locations, leveraging ExtendaGO POS systems. This powerful, integrated solution now delivers:
- Automated Booking Integration: All Funbutler bookings automatically flow into the ExtendaGO POS.
- Seamless Check-in: Prepaid bookings are processed directly in ExtendaGO's daily closing, eliminating the need for staff to use the register for guest check-ins.
- Table Ordering: Using Ordin, guests can place orders directly at tables via QR codes.
- Integrated Accounting: ExtendaGO is linked with TripleTex for automatic invoice creation for companies.
- Real-Time Reporting: Microsoft Power BI generates comprehensive dashboards and reports for all locations, providing critical operational oversight.
This seamless integration ensures efficient operations across booking, order management, and financial processes.
Why ExtendaGO?
- Comprehensive POS Capabilities: Offering integrated accounting and inventory systems.
- User-Friendliness: Its intuitive interface complements Funbutler’s features.
- Extensive Functionality: Providing robust features essential for complex entertainment operations.
- Seamless Integration: Enabling a truly unified system with booking system, table ordering, and accounting.
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The system ensures 100% accuracy in prepaid bookings, 0% discrepancies in payment.
Albert Buli
Operations manager, Fangene på Fortet Norge
The Outcome
The unified solution has delivered substantial operational efficiencies and profitability improvements. Albert notes their accountant has saved 30% of their time, with similar savings for management on accounting and reporting.
Owner Paul now benefits from automatic, real-time reporting via Power BI, accessible from any location, greatly facilitating operational oversight. The guest experience has significantly improved, with 60-70% of bookings now made online, and customers appreciating the ease of self-service changes and party invitations. This has led to a 50% increase in package bookings and a 30% rise in food and additional service sales.
Crucially, administrative tasks have seen a 60-70% reduction in emails and phone calls, saving the equivalent of one staff member per day. This resource saving, combined with increased sales, has positively impacted profitability.
Looking ahead, Prison Island and Megazone Norway plan to further enhance their offerings with loyalty programs and upselling strategies. Albert highly recommends Funbutler for its adaptability and optimization, proving its value in improving operational efficiency and guest experience within the industry.
ExtendaGO Retail Solution
With decades of experience and a passion for innovation and technology, ExtendaGO provides cloud-based point-of-sale solutions tailored for retail businesses. Our solutions encompass mobile POS, inventory management, omnichannel payments, real-time analytics, eCommerce integration and assisted selling.
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