• ExtendaGO, part of Global retail software company Extenda Retail, launches partner programme for POS and Retail Cloud resellers called Ignite, further strengthening European offer
  • The Ignite Partner Programme enables resellers to offer ExtendaGO’s cloud-based, digital solutions to small and medium-sized businesses
  • The cloud-based solutions enable super-fast time to market and quick set up
  • ExtendaGO’s solutions accelerate in-store processes for small and medium-sized retail stores & hospitality businesses

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Sweden – Friday, 30th April 2021 – ExtendaGO, a business unit that is part of the Global retail software company Extenda Retail, launches the Ignite Partner Programme to resellers looking to amplify their POS and Retail & Hospitality Cloud solutions portfolio.

ExtendaGO is designed from the ground up to deliver a POS as a Service and is deployed in hundreds of sites today. With over 40 years experience of in supporting retailers & hospitality venues to generate success, ExtendaGO offers small and medium-sized businesses a complete, all-integrated platform of POS functionality in the Cloud that is ready-to-go in minutes.

Extenda Retail has specifically targeted geographical expansion in the UK, DACH, Benelux, and Iberia with ExtendaGO. And a partner-enablement programme that combines this deep digital knowledge called Ignite has been launched. Resellers that join those Partners that have already subscribed to Ignite are able to offer a full-service experience with ExtendaGO’s POS-in-Cloud solutions, including access to training, sales support, marketing materials and collaborative activities.

Ignite offers resellers new revenue opportunities by positioning ExtendaGO as part of their overall offer, and thereby opening additional routes-to-market. Partner registration is fast and easy via the ExtendaGO website. And Ignite’s sales model in the growth geographies is exclusively focused on developing channel partnerships, with no direct-to-market alternative.

With out-of-the-box functionality that is designed specifically for small-and-medium enterprises across various retail and hospitality sub-verticals, customers can be live in minutes by following a 3-step process on ExtendaGO’s website. The only prerequisites are an iOS-enabled device and an internet connection.

Henning Lieng, Head of SMB Extenda Retail, says: “As the world slowly starts to recover from the pandemic, we are thrilled to launch the Ignite Partner Programme across Europe. The initiative opens up even more opportunities to collaborate with leading vendors in our target markets, and it further strengthens our position as an innovative POS-in-Cloud provider for Retail & Hospitality. We have agreed on multiple new partnerships in Scandinavia and the Netherlands in 2021, and we are looking forward to more partners joining our platform, to enable small and medium-sized retail businesses in a time of fast digitalisation.”

For further information please contact:

Carolin Jaques
Marketing Director
Extenda Retail
Tel. +46 707 615 199
Email: carolin.jaques@extendaretail.com

Henning Lieng
Head of SMB
Extenda Retail
Tel. +47 982 894 32
Email: henning.lieng@extendaretail.com

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Author_Albert De Vlieger_ExtendaGO

Albert de Vlieger

Sales Director Europe, Content Writer

With extensive experience in POS solutions, payments, and terminal business, Albert has a strong European focus. He has built successful partnerships with resellers and technology partners in the hospitality and retail industries. He has authored several articles on ePOS systems and the applications for small and mid-sized businesses.

Talk to Albert

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